Print is dying, so is luxury fashion. Especially now with these challenging times! Or is it?

How did AUTHOR begin its journey?

Who are we? What are we? Most importantly, what do we stand for? Let me take you back to a time when magazines were the pinnacle of glamour, and all that was printed was done so with thought and consistency. The pages mattered, and so did everything that was on them!

I’m sure you can remember a time when you read all the articles inside your favorite publication and were inspired by the incredible pictures that were beautiful enough to hang on your wall?

Oh, did you not love that time? I truly did! Remember the joy of picking up a freshly printed magazine – ah the smell of the fresh print and the excitement of the upcoming season of fashion with the beautifully crafted clothes, amazing photographers shooting breathtaking images of the collections, and each one of them telling stories of possibilities in gorgeous garments.

Fashion editors picked these so carefully with their editors and so the whole experience of print was exciting, enchanting, and so beautiful, no matter what season or who shot what. Yes, there were a lot of the same iconic photographers with those iconic models and those iconic designers, but it was so amazing to watch. Everyone was supporting one another.