Fall 2020 Ready to Wear

Photos by Fendi


The Evolution of the Fendi Femme Fatale


Silvia Venturini Fendi was 5 years old when Karl Lagerfeld was named Creative Director of her family’s label in 1965. Since that time she has worked in almost every facet of the brand until she took over the position herself in 2019 following Lagerfed’s death. The Fall 2020 season marks the designer’s second solo showing for the label, but perhaps the first time that the 59-year-old Venturini Fendi has really tiptoed her way out from under the enormous shade of the Lagerfeld umbrella and showed us a glimpse of what she wants the future of the Fendi brand to be.

It seems redundant at this time to point out the obvious change to the Fendi runway was the inclusion of curvy models Jill Kortleve and Paloma Elsesser. Most American brands have been touting size inclusivity for years now, and successfully so, yet European houses, especially those captained by men, have been a bit slower to the launch. Older models also made up several of the cast, yet their boldfaced names (Karen Elson, Liya Kebede, and Carolyn Murphy) overshadowed the age difference.

A feminine film-noir vibe filled the room as models wove their way throughout the curved runway of the pink padded boudoir inspired room. Vittoria Ceretti opened the show in a long grey coat, belted at the waist, with gently puffed sleeves stitched in a striped pattern. The sleeves repeated themselves on the next several looks including a pale pink dress, tailored day dress with corset accents in the bust, and a mini oversized blazer dress. Femme Fatals followed in smart trench coats, 40’s era hemlines, and a stunning leather coat dress on Bella Hadid that made us want to spill all of our secrets for fear of her interrogation techniques.

Evening wear began in a luxurious black velvet dress on Anna Ewers with delicate lace shoulder straps and quickly escalated into sheer madness with black dresses exposing undergarments (or lack thereof). Imann Hammam looked like she would marry our rich grandfather and steal our inheritance in a pink fur and satin stole top lined in black, paired with pink elbow-length gloves and a Fendi logo bag. The Fendi woman under Venturini Fendi is evolving. She enjoys classic references, yet isn’t afraid of the changing culture of modern times. We cant wait to see where she take us.

Written by Elizabeth Kramsky


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